Leisure Industry Digital Marketing Case Study Scarborough

Play Planet Scarborough is a premier indoor children’s adventure soft play center designed for active family fun and unforgettable birthday celebrations. While offering a high-quality physical experience, driving consistent daily footfall, ticket sales, and party bookings required a modern, friction-free digital strategy.

We executed an integrated 90-day multi-channel growth campaign focusing on three core pillars: Website Redesign & Conversion UX, Google Business Profile (GBP) Local Search Dominance, and High-Impact Social Media Content Management.

The Challenge

In local family entertainment, customer journeys move quickly from inspiration to action. Local parents and carers searching for weekend activities or party venues need immediate answers, intuitive booking options, and physical directions.

Before partnering with us, they had zero online presence as they were completing a bold rebrand, and we must say they absolutely smashed it out the park.

90-Day Key Performance Highlights

Channel	Key Metric	90-Day Performance Volume
Google Business Profile	Total Local Interactions	5,878
	Direct Website Clicks	4,495
	Driving Direction Requests	903
Website & UX Optimisation	Total Site Sessions	10,707 (4,768 Unique Visitors)
	Booking Intent Conversion Rate	72% of all site visitors reached the Booking Page
	Party Form Submissions	123 Direct Inquiries
Social Media Management	Total Content Views	133.7k
	Unique Audience Reached	21.9k Unique Viewers
	Profile Visits	6.1k Direct Profile Visits

Strategy & Execution

1. High-Intent Website Design & Conversion Funnel

We completely restructured the website experience to prioritise user intent, speed, and mobile usability.

• 72% Intent-to-Booking Rate: Almost 3 out of every 4 website visitors navigated directly to the online booking page, proving the impact of clear navigation, strong visual hierarchy, and prominent call-to-action buttons.

  
  

• 123 Dedicated Party Submissions: Custom lead capture forms streamlined high-value birthday party inquiries directly into the team's inbox, creating a steady stream of predictable venue revenue.

Need a website that turns casual browsers into paying customers? Explore our Website Design & Development Services or book a free consultation to audit your current site experience.

• 5,878 Direct Local Interactions: Over 5.8k high-intent actions were taken directly from search listings within 90 days.

• 4,495 Direct Clicks to Website: Driving qualified local traffic directly onto the high-converting web funnel.

• 903 Driving Direction Requests: Converting online discovery directly into physical footfall at the door.

2. Local Dominance via Google Business Profile (GBP)

When local parents search "soft play near me" or "kids party venue Scarborough," top visibility on Google Maps is non-negotiable. We optimised Play Planet's GBP listing with hyper-local keywords, accurate category mapping, and active photo updates.

Want to dominate local search results in your area? Speak to us to find out how our Local SEO & Google Business Profile Management helps brick-and-mortar businesses capture nearby customers.

3. High-Impact Social Media Content Engine

Our social media strategy focused on engaging local parents through authentic, visually striking content that highlighted venue features, party packages, and daily play sessions.

• 133.7k Total Content Views & 21.9k Unique Viewers: Establishing Play Planet as the premier go-to family destination in the Scarborough region.

• 6.1k Direct Profile Visits: Driving organic engagement back into the digital sales funnel and encouraging direct customer inquiries.

Ready to turn social views into venue bookings and sales? Check out our flexible, no-contract Social Media Management Packages tailored to grow your brand's online presence.

If anything here has taken your interested and you want to find out more about what we can do for you give us a call or drop us a message on socials. Finally thank you to the team at Play Planet Scarborough for trusting us in getting them dominating local search and found by the right audiences.